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Recognizing Opportunity Driven By Innovation In 2001 operations expert Talley Goodson joined his father, inventor Ray Goodson to launch 3form. Ray had acquired his 5th patent for "Resin Encapsulation Technology" and was now developing an environmentally friendly resin as its primary component. Recognizing a fundamental need in design and construction, Talley grew determined to build on his father's discovery by cultivating the first customer centric resin product offering high level aesthetics without ever sacrificing safety, affordability or environmental responsibility. Collaborative Thinking Leads to International Acclaim Thanks to countless input from artists, designers, customer service and environmental experts, Ray's breakthrough process of cleverly infusing decorative interlayers within environmentally preferred resin quickly developed into 3form's signature Varia collection. Emerging as the only comprehensive system of colors, textures and patterns encapsulated within what is now trademarked EcoResin, Varia catapulted to international recognition well within the first year of its launch. Raising the Bar from a Position of Leadership Today, setting standards in not only innovation but environmental accountability has become an expected practice at 3form. Winning countless design awards and having been embraced by architecture's multifaceted academic, commercial and editorial circles, 3form continues to prove its leadership by supporting organizations like the United States Green Building Council and IIDA, along with academic institutions like Pratt Institute and SciArch. Looking Ahead Staying Focused Moving forward, 3form will continue to expand its already broad offering of EcoResin and compatible accessories. Building on the enormously popular Furniture, Strata and Hardware collections, new additions include Struttura, an exterior collection and 3form Digital, a process where any digital image or Pantone color match may be encapsulated within EcoResin. Focused on assisting architects with the design, engineering and fabrication of complex projects, 3form's Architectural division is building a portfolio of visionary successes. Going forward, 3form will continue to invest in new technology, material advancements and fabrication techniques fostering it's commitment to designers searching for solutions to their most critical material challenges. Already a trusted resource to many of architecture's most prolific leaders, 3form is committed to the collaborative realization of their boldest and most inventive visions. Based in Salt Lake City Utah, 3form's manufacturing headquarters is home to a research and development lab, design studio and customer service center. Never resting on their laurels, Talley and Ray Goodson oversee daily operations insuring 3form's superior performance, environmental standards and design excellence for EcoResin, the Varia collection and their growing family of environmentally progressive products. 3form is ISO 9001:2000 Certified ISO 9001:2000 Certification is a framework for creating a quality management system within an organization including production, fabrication, design and marketing and for 3form, a basic requirement for doing business. Our ISO 9001:2000 Certification is instrumental for us as a company, clearly demonstrating to our customers and employees our ongoing commitment to overall quality. |