Last Revised: July 2020
|Context||Types of Data||Primary Purpose for Collection and Use of Data|
|Customer Information||We collect the name, and contact information, of our customers and their employees with whom we may interact.||We have a legitimate interest in contacting our customers and communicating with them concerning normal business administration such as projects, services, and billing, and to provide additional information regarding products.|
|Cookies and Third Party Tracking||We may participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. See our Cookie Section below for more information.||We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics.|
|Dealer and Partner Information||We collect information from our dealers and other partners and their employees including contact information, account information, username, and other business identifiers.||We collect this information in order to fulfill our contractual obligations with dealers and other partners.|
|Email Interconnectivity||If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.||We have a legitimate interest in understanding how you interact with our communications to you.|
|Employment||If you apply for a job posting, seeking additional information about employment opportunities, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.||We use information about current employees to perform our obligations as an employer. In some contexts, we are also required by law to collect information about our employees. We also have a legitimate interest in using your information to have efficient staffing and work force operations.|
|Feedback/Support||If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.||We have a legitimate interest in receiving, and acting upon, your feedback or issues.|
|Mailing List||When you sign up for one of our mailing lists we collect your email address or postal address.||
We share information about our products and services with
individuals that consent to receive such information. We also
have a legitimate interest in sharing information about our
products or services.
Additionally, we may hire a third party to send mail to you based of information that third party has about you, such as your address and demographic data. The third party’s privacy practices apply in this scenario.
|Mobile Application||We provide mobile applications that allow you to, among other things, control our products and view our product catalog.||Not all of our mobile applications collect or require your information. For those that do, providing your information indicates your consent to processing.|
|Mobile Devices||We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website||We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.|
|Order Placement||We may collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order.||We use your information to perform our contract to provide you with products or services.|
|Partner Promotion||We collect information that you provide as part of a co-branded promotion with another company.||We have a legitimate interest in fulfilling our promotions.|
|Request a Consultation or Appointment||When you request a consultation or an appointment with one of our representatives we collect information from you necessary to provide the consultation, such as your address or contact information.||We collect this information based off of your consent to receive a consultation.|
|Sweepstakes or Contests||When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.||We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.|
|Website Interactions||We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.||We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.|
|Web Logs||We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click activity, referring website, and/or a date/time stamp for visitors.||We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our web services or features is the most popular.|
- To identify you when you visit our websites or our stores.
- To provide products and services, including replacement parts, or to process returns.
- To improve our services and product offerings.
- To register your warranty.
- To conduct analytics.
- To set up consultation appointments.
- To respond to inquiries related to support, employment opportunities, or other requests.
- To send marketing and promotional materials, including information relating to our products, services, sales, or promotions.
- For internal administrative purposes, as well as to manage our relationships.
- provide more relevant, interest-based advertising
- provide aggregate reports of ads activity to advertisers and websites hosting the ads
- help website and app owners understand how visitors engage with their sites or apps
- detect and defend against fraud and other risks to protect users and partners
- improve our products
- A comipleted Authorized Agent Designation Form (available via our request portal) indicating that you have authorization to act on the consumer's behalf.
- If you are a business, proof that you are registered with the Secretary of State to conduct business in California.
The following additional information relates to our privacy practices: